The holidays are coming! Target’s Bullseye and his friends Eva and Carlos team up with Legos, Barbie, the Star Wars crew and many more to turn an unloved house into the perfect home for the holidays. I was a part of the sizable team that pulled off a whopping 18 spots for the 2017 holiday season, with a special focus to the multicultural team. Led creative and strategy in choosing relevant talent and was overjoyed to work with Jaime Camil who eventually starred in both the English and Spanish spots.
Together, we made 204 pieces of content in English and Spanish that were seen by 98% of the country around 35 times over 2 months.
Check out the write-up on Ad Age here.