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We were tasked with teasing and launching the new album for seven-time Grammy winner Carrie Underwood. To do so we flew to Nashville, TN and set dressed a historic church turned studio for the occasion. Over the course of two days we shot stills, teaser videos with Carrie's thoughts and insights around song lyrics plus two exclusive live performances by Carrie. This social campaign was released across several days leading up to the album street date. Fans loved the bonus content even achieving an organic Twitter moment.