group creative director
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Real California Milk

Real California Milk dairy farms are family-run businesses, a fact that most consumers aren't aware of. We gave these farm families a platform to tell their stories, and that of Real California Dairy, through episodic docu-style videos. To accomplish this, we embarked on a 5-day shoot traveling the state of California from top to bottom. We rose with the cows and got mud on our boots but the resulting content is true to life and connects our audience to the real people behind Real California Milk.