creative director

Real California Milk

Real California Milk dairy farms are family-run businesses and home to many future dairy farmers in training, a fact that most consumers aren't aware of. We gave these farm families a platform to tell their stories, and that of Real California Dairy, through episodic social content. To accomplish this we embarked on a 5 day shoot traveling the state of California from top to bottom. We rose with the cows and got mud on our boots but the resulting content is true to life to what it's like to grow up on a California dairy farm.