CLIENTS :
Party City
Baskin-Robbins
Amazon Prime Video
Target
auto: Toyota, VW, Honda
Ulta Beauty
NIKE
nathan’s famous
marriott
pizza hut
taco bell
+ more
AWARD Shows :
shortlisted in the drum awards for baskin-robbins thanksgiving, 2024
Multi-Platinum and Multi-Gold muse creative awards for party city and baskin-robbins, 2023
digiday best use of emerging tech for party city, 2023
JUDGED FOR DIGIDAY, EFFIES ATLANTA AND THE DRUM AWARDS 2023
JUDGED FOR THE WEbBYS, 2024
Hi there, you might be wondering to yourself, how do I pronounce her name??
Say it with me, ro-see-oh. I’m one of the seemingly few people born and raised in Los Angeles, I also grew up loving both writing and anything visual arts. So I’m pretty grateful to the weird world of advertising for allowing me to build a career around both of these crafts. While I’m formally educated with a degree in graphic design, I’ve also been writing for the bulk of my career in both English and Spanish.
I have 16 (OMG SIXTEEN?!) years of agency experience leading (and winning) new business pitches, mentoring teams, developing creative strategies that lead with cultural insights, and thinking up big brand-building ideas. I’ve won awards, won new business and have had the pleasure of judging awards for The Drum, Digiday and The Effies. I’m a very rare breed of deeply collaborative hybrid art and copy that sits happily at the intersection of Culture, Strategy, and Craft. I believe in saying thank you, the power of community, and that empathy for others provides you the invaluable superpower of having a very diverse perspective. I love challenges and hate egos. Not Eggos, those are pretty ok.
Resume on request: ro@rocioalvarado.com
Or just come chat with me on Linked In 👇🏼👇🏼👇🏼