You might be wondering to yourself, how do I pronounce her name?? Say it with me: ro-see-oh.
I’m one of the seemingly few people born and raised in Los Angeles. I also grew up loving writing and anything visual arts. So I’m pretty grateful to the weird world of advertising for allowing me to build a career around both of these crafts. While I’m formally educated with a degree in graphic design, I’ve also been writing for the bulk of my career in both English and Spanish.

I have 18 years of agency experience leading new business pitches, mentoring teams, and developing creative strategies that lead with cultural insights. I’ve won awards, won new business and have had the pleasure of judging at award shows like The Drum, Digiday and The Effies. I believe in saying thank you, the power of community, and that empathy for others provides you the invaluable superpower of having a very diverse perspective. I love challenges and hate egos. Not Eggos, those are pretty ok.

Resume on request: ro@rocioalvarado.com
Or, come chat on Linked In 👇🏼