After years of financial inequality in the banking industry, people are just about at their breaking point and all they see are an endless parade of red flags. Neobank Varo is building something different, founded on their mission to democratize financial power and become an ethical banking option for all of us. After leading the new business pitch that ultimately secured this AOR win for the agency, I led a small but mighty team to craft a modern 360 campaign. Above you’ll see some highlights, below more details.
We launched the highly colloquial and culturally relevant That Varo Bank campaign in the Spring of 2022 by calling out unfair banking practices through a special collab with Varo investor and NBA superstar Russell Westbrook (who is so fun and personable so please ask me about him!!).
Then we collabed with Russell’s streetwear brand, Honor The Gift, to bring financial literacy to the masses incentivising learning with an exclusive limited edition HTG tshirt drop. In bringing this drop to life, we worked with some of the best streetwear and fashion influencers on Instagram and TikTok, @ron_doug and @state.of.dallas. @ron_doug‘s GRWM featuring our collab tshirt garnered OVER 2 MILLION VIEWS across Instagram and TikTok.
All the while, our always on organic social content stayed up on the trends in real time. Wether it be the viral Li’l Miss trend, Wednesday or Spotify Wrapped — we were always quick to join the conversation in ways that were in line to the cultural behavior while staying true to our mission of bringing financial literacy to all.