creative director

All you need is Munchkin

Munchkin is on a mission to become the most loved baby lifestyle brand on the planet. I worked on ideation, creation, and execution for their new sizzle reel of affordable and ingenious products.The concept “all you need is munchkin” provided the perfect device to carry us through the product showcase, from baby bottles to bath toys. For this project, I also collaborated with an illustrator to create graphic elements that amplified product uses through imaginary worlds.

The initial storyboard script and thumbnails were a crucial part of the development process ensuring our finished piece was delivering on a product correct story that was imaginative and fun to watch.